Voxelo Raises €346K

In January 2026, Voxelo closed its first €346,000 pre-Seed funding round and is targeting another €154,000 to hit €500,000+ by final close. For a brand-new startup, that might sound small. But here’s what actually matters-this funding validates a massive problem that e-commerce has ignored for two decades. Let’s break down why investors are betting on this.

Why It Raised €346K – Main Reason

Here’s why Voxelo captured this funding:

• Solved a Stupid Problem That Nobody Fixed: E-commerce product imagery is genuinely terrible. Flat 2D carousel photos don’t show what customers actually need to see. Buyers can’t understand depth, texture, or how products look from different angles. That kills conversion rates and increases returns. Voxelo’s UG3D technology fixes this in ~2 hours instead of 2+ weeks.

• AI Timing is Perfect: 3D-AI adoption in e-commerce exploded in 2025. Competitor Covision Media (Italy) raised €5 million in March 2025 for similar technology. That validated the market. Voxelo launched RIGHT at the moment retailers started saying “we need 3D content.” Perfect timing.

• Team Track Record Matters: Roman Bromidge (CTO) co-founded Kaedim, a 3D AI startup that proved venture investors believe in this space. Vladimir Mulhem (CEO) and Ben McKay (COO) bring 50+ years of combined e-commerce, agency, and product experience. This isn’t first-time entrepreneurs guessing. They KNOW the space.

• Unit Economics Are Attractive: One digital twin generated = multiple use cases (product pages, AR, social, packaging, lifestyle content). Customers pay per asset. More assets = higher monthly recurring revenue. Simple, scalable SaaS. Investors love that model.

• Massive Addressable Market: Etsy has 90+ million listings. Amazon has 350+ million products. Shopify powers 4+ million stores. Even if Voxelo charges €50 per digital twin and captures 1% of Etsy’s catalog, that’s €45 million revenue opportunity. The TAM is enormous.

Where Will Voxelo Use the Fund ?

Voxelo announced the €346K will go to three key areas:

• Product Development: Building and refining the UG3D technology. Making it faster. Making it more reliable. Expanding compatible file formats (video types, lighting conditions, product categories). The team will also build marketplace integrations—starting with Shopify and WooCommerce API connections so retailers can generate 3D twins without leaving their platform.

• Early Customer Acquisition & Validation: Reaching out to small e-commerce retailers, Etsy sellers, and independent brands. Running beta programs. Getting real feedback. Building case studies proving “3D content increases conversion rates.” This is how you build word-of-mouth at pre-Seed stage.

• Team Building: Hiring the first full-time engineers beyond founders. Building customer success infrastructure. Adding marketing and sales support. With just €346K, they can’t hire 50 people, but they can bring on 3-5 critical roles that accelerate everything.

• Runway & Operational Costs: Office space, cloud computing (rendering 3D costs CPU), software licenses, legal, accounting, basic operational overhead. At pre-Seed stage, every euro counts.

The strategy is straightforward: prove Voxelo’s technology works with real customers, show that retailers will pay for 3D, then raise a seed round bigger than €500K to scale. This first round is about validating market demand and building a proof point. By Q2 2026, expect a proper seed round.

Voxelo isn’t building a niche product. They’re building infrastructure for the way e-commerce actually needs to work. When buyers can see 3D digital twins before buying, conversion rates go up. Return rates go down. Everyone wins. Investors see that inevitability and bet accordingly.

Source: – TechFundingNews