Okay, this is huge! Simple Life just locked down €33 million (that’s about $35 million) in Series B funding, and guess who’s backing them? Kevin Hart! The London-based AI health startup is absolutely crushing it right now, and this funding round proves that investors are finally taking digital health seriously. Led by Hart’s Hartbeat Ventures alongside Liquidity, this investment brings Simple Life’s total funding to $45 million. What really blows my mind is that this isn’t some money-losing startup burning through cash—they’re actually profitable while scaling fast.
Kevin Hart Backs AI Health App With €33M Investment
Here’s what makes this deal so interesting: Kevin Hart isn’t just throwing money at another tech company. Through Hartbeat Ventures, he’s genuinely invested in wellness technology that actually works. This Series B funding round signals a major shift where celebrity investors are backing meaningful health solutions instead of just lifestyle brands. The €33 million injection will fuel Simple Life’s expansion plans and enhance their AI coaching platform, Avo. What sets this apart from typical celebrity endorsements is Hart’s authentic commitment to health and fitness—he’s not just a financial backer, he’s aligned with the mission.
Simple Life Hits $100M Revenue With 700K Subscribers
Let me hit you with some seriously impressive numbers: Simple Life pulled in $100 million in revenue for 2024 with 64 percent year-over-year growth. They’ve got 700,000 paying subscribers actively using the platform, generating $160 million in annual recurring revenue. But here’s the kicker—they’re operating profitably, which is incredibly rare in the startup world. The app has been downloaded over 20 million times, and users have collectively lost more than 17.5 million pounds through the program. These aren’t vanity metrics—these are real people getting real results, and that’s why the business model works so brilliantly.
AI-Powered Weight Loss Coach Secures Major Funding
The secret sauce behind Simple Life’s success is Avo, their AI-powered coach that provides 24/7 personalized support. Get this: Avo handles over 100,000 coaching conversations daily and processes nearly 300,000 meal logs every single day. In January 2025 alone, Avo exchanged 19 million messages with users! The platform uses real-time nutritional analysis combined with emotional intelligence to create sustainable healthy habits without the typical diet guilt. The funding will specifically enhance AI capabilities in hyper-personalization, multimodal coaching, and gamification. They’re also testing a gamified companion app that’s already showing promising results for user retention and weight-loss outcomes.
London Startup’s Series B Led By Celebrity Entrepreneur
Founded by CEO Alex Prytkov, Simple Life has become a standout example of London’s thriving tech ecosystem. For a London-based AI health app to attract this level of international investment and celebrity backing shows the global appeal of their approach. The company earned recognition among the top 100 AI technology companies in 2025, which is absolutely deserved given their innovation. Kevin Hart’s involvement brings more than capital—it brings massive platform reach and authentic wellness credibility. This partnership positions Simple Life to scale rapidly while maintaining the quality that got them here.
Profitable Health App Scales AI Personalization Features
What’s coming next is genuinely exciting! The new funding will dramatically enhance Simple Life’s AI capabilities, making coaching even more tailored to individual needs and behavioral patterns. They’re implementing advanced multimodal coaching features, meaning users will interact through text, images, and potentially voice—making it feel like talking to a real human coach. The gamification features currently in testing have shown substantial improvements in both user retention and weight loss success rates. By making healthy habits engaging and rewarding, they’re solving the biggest challenge in wellness: maintaining long-term motivation. The AI-assisted content creation ensures users receive timely, relevant information exactly when they need it most.
business model of Simple Life
| Aspect | Details |
|---|---|
| How Company Started | Founded in 2019 by CEO Alex Ilinskiy and CMO Mike Prytkov in Cyprus/London. Started as a fasting and meal tracker app, evolved into AI-powered health coaching platform. Initial focus on intermittent fasting methodology. |
| Present Condition | Operating profitably with $100M revenue (2024), 64% YoY growth. 700K paying subscribers, $160M ARR, 20M+ downloads. Just raised €33M Series B led by Kevin Hart’s Hartbeat Ventures. Recognized among top 100 AI companies 2025. |
| Future of Company & Industry | Company plans to enhance AI hyper-personalization, multimodal coaching, and gamification. Industry projected to grow from $10.8B (2024) to $34.4B by 2034 at 14.9% CAGR. Digital health coaching market expanding rapidly with AI adoption. |
| Opportunities for Young Entrepreneurs | AI-powered personalized health solutions, niche wellness apps (mental health, nutrition, fitness), gamification in health, multimodal coaching platforms, preventive health technologies, subscription-based wellness models, data-driven behavior change platforms. |
| Market Share | Strong position in AI health coaching segment with 700K subscribers. Part of growing $10.8B digital health coaching market. Competing with Noom, MyFitnessPal, WW (Weight Watchers), and emerging AI health apps. |
| MOAT (Competitive Advantage) | Proprietary AI coach “Avo” handling 100K+ daily conversations with emotional intelligence. 19M+ messages monthly. Real-time nutritional analysis processing 300K meal logs daily. Operating profitability unlike most competitors. Strong user retention through personalization. |
| How Company Makes Money | Subscription-based revenue model from 700K paying users. Generated $100M revenue (2024) with $160M annual recurring revenue. Likely offers tiered pricing for different coaching levels and features. Profitable operations with strong unit economics. |
Bottom line: Simple Life is proving that AI-powered health coaching isn’t just hype—it’s the real deal. With €33 million in fresh funding, explosive revenue growth, and a proven track record of helping people achieve lasting results, this company is positioned to revolutionize how millions approach weight loss and wellness. And honestly? It’s about time someone got this right!
