The go-to-market technology landscape has witnessed a significant milestone as GoodFit, the AI-driven data platform, has raised a $13 million Series A round. Led by Notion Capital with participation from Salica Investments, Inovia Capital, Robin Capital, Common Magic, and Andrena Ventures, this investment marks a pivotal moment for companies seeking to transform their sales targeting strategies.
Paddle Co-Founder Secures $13M for AI-Powered GTM Platform
GoodFit raises $13 million under the leadership of founders Harrison Rose and Aleksander Bury, who previously worked together at Paddle. Rose, Paddle’s co-founder, scaled the business from inception to $100 million in revenue, bringing proven expertise to this venture. Founded in 2020, the London-based company helps revenue leaders harness rich, configurable data to identify the right accounts and optimize customer acquisition with precision. The platform leverages artificial intelligence to provide a unified view that pinpoints target companies, aligns representatives to high-propensity accounts, and continuously optimizes customer acquisition costs based on outcomes. This comprehensive approach addresses the fragmented tools landscape that has plagued revenue teams for years.
GoodFit Raises Series A to Transform Sales Targeting
The GoodFit raises $13 million Series A validates a fundamental shift in how businesses approach sales targeting. GoodFit is a data-as-a-service platform that enhances sales and marketing efficiency by providing tailored commercial data aligned with a company’s unique value proposition. The platform combines proprietary market data, first-party performance data, and configurable tooling to help commercial leaders identify, prioritize, and engage high-value prospects. From reducing sales cycles by 60% at Personio to increasing average contract value by 30% at Chili Piper, the platform delivers measurable results. These performance metrics demonstrate tangible value in an economic environment where every dollar invested must generate measurable returns.
Notion Capital Leads $13M Investment in Data Platform
London-based GoodFit has secured funding with GoodFit raises $13 million led by Notion Capital, a venture firm specializing in B2B SaaS companies. The investment brings strategic value beyond capital, providing GoodFit with valuable networks, expertise, and credibility in the enterprise software market. Notion Capital’s participation validates GoodFit’s approach to solving critical pain points in the GTM technology stack. The funds will enable the company to expand its data intelligence capabilities, enhance its AI models, and scale its go-to-market efforts to reach more revenue teams globally. The investment also accelerates the development of features that bring execution closer to revenue leaders’ hands.
From Bootstrap to $13M: GoodFit’s First Outside Funding
The GoodFit raises $13 million marks the company’s first significant outside funding after bootstrapping since 2020. This bootstrap-then-scale strategy demonstrates disciplined capital management and validates product-market fit through organic growth and customer success. Bootstrapping forced the company to achieve lean operations and customer-focused product development before seeking institutional capital. The decision to raise the Series A after establishing market traction positions GoodFit to accelerate growth from a position of strength. This funding approach reduces risk for investors and increases the probability of generating exceptional returns by building upon demonstrated success rather than experimental product development.
AI Data Platform Closes Series A for Revenue Growth
The GoodFit raises $13 million positions the platform as a comprehensive solution for revenue growth in the AI era. By mapping the total addressable market and delivering real-time insights, GoodFit enables businesses to focus on high-propensity accounts, thereby maximizing return on investment. The platform’s artificial intelligence capabilities enable continuous learning and optimization that improves performance over time. As the system processes more data about successful customer engagements, it refines its recommendations for targeting, messaging, and channel selection. With this funding, GoodFit plans to broaden access to more companies and enhance its capabilities, making world-class go-to-market execution accessible to every business.
Business model of GoodFit
| Category | Details |
|---|---|
| How Company Started | Founded in 2020 by Harrison Rose (Paddle co-founder) and Aleksander Bury. Started as a bootstrapped venture addressing fragmented GTM data challenges faced by revenue teams. Rose’s experience scaling Paddle from zero to $100M provided foundational expertise. |
| Present Condition | Secured $13M Series A led by Notion Capital (Sept 2025). Serving clients like Personio, Chili Piper with proven results: 60% sales cycle reduction, 30% ACV increase. Operating as data-as-a-service platform for GTM optimization. |
| Future & Industry Outlook | GTM software market projected to grow from $5.06B (2025) to $12B by 2035 at 9.1% CAGR. GoodFit positioned to expand AI capabilities, enhance data intelligence, and democratize sophisticated GTM strategies for businesses globally. |
| Opportunities for Entrepreneurs | Growing demand for AI-powered sales intelligence, data integration solutions, vertical-specific GTM tools, and customer acquisition cost optimization platforms. Market shifting toward account-based experiences and data-driven targeting. |
| Market Share | Early-stage player in competitive landscape including ZoomInfo, 6sense, Clearbit. Exact market share undisclosed but growing rapidly in B2B SaaS GTM data segment with focus on configurable, customized data solutions. |
| MOAT (Competitive Advantage) | 1) Configurable proprietary data tailored to specific value propositions vs. generic data providers 2) Founder expertise from scaling Paddle 3) AI-driven continuous optimization 4) Integration of proprietary market data with first-party performance data 5) Focus on measurable ROI outcomes. |
| Revenue Model | SaaS subscription-based model (pricing undisclosed). Revenue generated through platform access fees for data-as-a-service, likely tiered based on data volume, users, and feature access. Targets commercial leaders and revenue teams at B2B companies. |
Conclusion
The GoodFit raises $13 million Series A represents a significant inflection point for go-to-market technology. With proven leadership from Paddle co-founder Harrison Rose and Aleksander Bury, backing from respected investors led by Notion Capital, and demonstrated customer success metrics, GoodFit is positioned to transform how businesses approach sales targeting. As companies increasingly prioritize capital efficiency and measurable outcomes, platforms that deliver tangible improvements in sales cycle length, conversion rates, and customer acquisition costs become essential infrastructure for modern revenue teams.
