The global aviation technology landscape is witnessing an unprecedented transformation as Israeli artificial intelligence innovation meets airline revenue optimization. Fetcherr raised $42 million in Series C funding, marking a pivotal moment where cutting-edge generative AI pricing technology converges with airlines’ most critical revenue management challenges. This groundbreaking investment signals a new era of intelligent airline pricing excellence, where Tel Aviv-built platforms revolutionize how carriers forecast demand and optimize pricing strategies across international aviation markets.

Salesforce Leads $42M Series C for World’s First AI Airline Pricing

Fetcherr’s $42 million Series C funding round led by Salesforce Ventures represents the ultimate validation of AI-powered airline revenue management’s transformative potential in global aviation markets. With participation from existing investors Battery Ventures, Left Lane Capital, and M-Fund, this investment creates the financial foundation for international expansion of the world’s first generative AI pricing engine specifically designed for airline strategic decision-making. The funding demonstrates extraordinary institutional confidence in enterprise-grade AI solutions built by Israeli aviation technology pioneers.

Founded in 2019 by Uri Yerushalmi, Robby Nissan, Roy Cohen, and Shimi Avizmil, Fetcherr has evolved from promising startup to category-defining AI platform serving major airlines including Azul Airlines. The company’s groundbreaking Generative Pricing Engine (GPE) leverages advanced algorithms and real-time market analysis to deliver pricing recommendations that significantly outperform traditional revenue management systems across multiple airline operational metrics.

Israeli Startup Creates Generative Pricing Engine Revolution

Fetcherr stands as the definitive pioneer in generative AI for airline strategic decision-making, developing the first artificial intelligence pricing engine that automatically generates optimal market moves while creating strategic pricing advantages for airline partners. The company’s Tel Aviv headquarters anchors Israel’s position as a global leader in aviation technology innovation, with sophisticated AI solutions that digest complex market dynamics to help airlines forecast demand and generate real-time pricing decisions at unprecedented granular levels.

The revolutionary Generative Pricing Engine operates through proprietary Large Market Model (LMM) technology that uses advanced algorithms, data pipelines, and massive datasets to make market predictions and AI-driven business decisions rapidly, accurately, and in real-time. This groundbreaking approach transforms traditional airline pricing from reactive manual processes to intelligent, automated systems that anticipate market conditions and optimize revenue opportunities across diverse route networks.

Travel Tech Awards Winner Transforms Aviation Revenue Management

Fetcherr has been recognized as “Best Travel Tech Startup 2024” at the World Travel Tech Awards for the second consecutive year, validating its cutting-edge AI solutions that enhance airline operations and customer experiences through revolutionary pricing technology. The company’s award-winning platform augments airlines’ existing pricing strategies with ultra-granular, market-responsive pricing decisions that deliver measurable revenue improvements across international carrier operations.

Backed by major airline partnerships and supported by Google Cloud’s Vertex AI infrastructure, Fetcherr deploys proprietary models that form predictions at granular levels impossible through traditional revenue management approaches. The platform’s integration with leading cloud infrastructure enables seamless deployment across diverse airline technology environments while maintaining the processing power necessary for real-time market analysis and pricing optimization.

Large Market Model Predicts Flight Demand in Real-Time

Built around the revolutionary GenAI Large Market Model (LMM), Fetcherr’s platform uses sophisticated algorithms and data pipelines to analyze enormous amounts of market information, enabling accurate demand predictions and strategic business decisions that operate in real-time across complex airline route networks. The Large Market Model represents fundamental advancement in aviation AI technology, moving beyond traditional statistical approaches to leverage generative artificial intelligence for comprehensive market analysis and pricing optimization.

The company’s proprietary technology stack combines the Generative Pricing Engine with the complementary Generative Inventory Engine, enabling airlines to optimize both capacity and pricing simultaneously through integrated AI-driven decision-making systems. This comprehensive approach delivers tangible results that significantly exceed traditional revenue management performance while reducing operational complexity and improving strategic decision-making capabilities across airline organizations.

Battery Ventures Portfolio Company Achieves $110M Total Funding

Fetcherr’s funding progression demonstrates EXTRAORDINARY investor confidence, having raised $110 million total across three funding rounds, with Battery Ventures leading the previous $90 million Series B round in June 2024. The rapid funding succession from Series B to Series C within months reflects exceptional market validation and aggressive scaling requirements driven by explosive demand for AI-powered airline revenue management solutions across global aviation markets.

The company’s proven ability to attract tier-one venture capital investment from Salesforce Ventures, Battery Ventures, and other premier institutional investors validates both technical capabilities and business model sustainability in the competitive aviation technology sector. This funding progression positions Fetcherr for accelerated international expansion while maintaining technological leadership in generative AI pricing solutions that serve major airline partners worldwide.

BUSINESS MODEL OF FETCHERR

CATEGORY	DETAILED ANALYSIS
HOW FETCHERR STARTED	ISRAELI AI VISIONARIES TURN AIRLINE REVOLUTIONARIES! Founded in 2019 in Tel Aviv by Uri Yerushalmi, Robby Nissan, Roy Cohen, and Shimi Avizmil recognizing massive airline pricing inefficiencies! Started with mission to create world’s first generative AI pricing engine for aviation industry. Emerged from understanding that traditional revenue management systems fail to capture real-time market dynamics. AUTHENTIC AIRLINE EXPERTISE transformed into revolutionary AI pricing technology!
PRESENT CONDITION	$42M SERIES C WITH GLOBAL AIRLINE PARTNERSHIPS! Just secured $42M led by Salesforce Ventures achieving $110M total funding across 3 rounds! “Best Travel Tech Startup 2024” winner with Azul Airlines partnership and major carrier deployments. Generative Pricing Engine (GPE) and Large Market Model (LMM) serving global aviation. Google Cloud Vertex AI integration! REAL AI LEADERSHIP, REAL AIRLINE CLIENTS, REAL REVENUE OPTIMIZATION!
FUTURE OF COMPANY & INDUSTRY	AI AIRLINE PRICING REVOLUTION ACCELERATING! Company positioned for EXPLOSIVE INTERNATIONAL EXPANSION with generative AI dominance and proven airline results under Israeli technology leadership. Aviation industry desperately needs intelligent pricing solutions—Fetcherr is THE PIONEER! Global deployment with sustainable AI model advantages. Category-defining positioning creates BILLION-DOLLAR AVIATION TRANSFORMATION!
OPPORTUNITIES FOR YOUNG ENTREPRENEURS	AI AVIATION TECH IS THE NEW FRONTIER! Massive opportunities in: Airline revenue optimization, Dynamic pricing platforms, Aviation demand forecasting, Travel industry AI, Route optimization systems, Inventory management automation. Aviation technology industry starving for AI innovation—FIRST-MOVER ADVANTAGE across multiple airline verticals!
MARKET SHARE	GENERATIVE AI AIRLINE PRICING LEADER! First and only generative AI pricing engine represents unique market position in airline revenue management! Global airline revenue management market $50B+ opportunity—Fetcherr positioned as AI CATEGORY CREATOR with proven airline results. Two-year Travel Tech Awards winner demonstrates market leadership with major airline validation proving adoption!
MOAT (COMPETITIVE ADVANTAGE)	IMPENETRABLE AI AVIATION FORTRESS! 1) World’s First Generative Pricing Engine—pioneering technology impossible to replicate quickly 2) Large Market Model Proprietary Technology—advanced LMM creates technical barriers 3) Major Airline Partnerships—Azul Airlines and others validate commercial model 4) Google Cloud Integration—Vertex AI deployment advantages 5) Travel Tech Awards Recognition—industry validation creates credibility moat! IMPOSSIBLE TO DUPLICATE AI AVIATION LEADERSHIP!
HOW COMPANY MAKES MONEY	AI AIRLINE REVENUE OPTIMIZATION EMPIRE! Primary Revenue Streams: 1) SaaS Licensing Revenue—airline subscription fees for GPE platform access 2) Performance-Based Pricing—revenue sharing from airline optimization improvements 3) Professional Services—implementation consulting and technical support 4) Custom AI Development—bespoke pricing solutions for large airline clients 5) International Expansion Licensing—global market deployment and localization services. HIGH-MARGIN, RECURRING AIRLINE MODEL!
KEY EVIDENCE	UNDENIABLE AI AIRLINE PRICING DOMINANCE: $42M Series C led by Salesforce Ventures (Sept 2025) $110M total funding across 3 rounds validates sustained growth Best Travel Tech Startup 2024 winner confirms industry leadership Azul Airlines partnership proves commercial validation Google Cloud Vertex AI integration = technological superiority First generative pricing engine = category creation Israeli AI innovation = technical excellence!