Business Model of Vermeer

Category	Analysis
How Vermeer Started	Founded 2018 by Brian Streem, leveraging drone cinematography expertise to develop Visual Positioning System. Joined U.S. Air Force Techstars accelerator, establishing defense technology foundation. Expanded to Ukraine with forward operations in Kyiv for combat testing.
Present Condition	40 employees (300% growth). $10M Series A from Draper Associates. Over 30 defense clients including U.S. Army, Air Force, Lockheed Martin, Northrop Grumman. $7M+ in SBIR/AFWERX awards. Active deployment with Armed Forces of Ukraine.
Future Outlook	Positioned to become industry standard for GPS-denied navigation. Dual-use expansion into autonomous vehicles, delivery systems, commercial drones. Ukraine’s 4.5M drone procurement creates immediate growth trajectory. Global electronic warfare proliferation ensures sustained demand.
Opportunities for Entrepreneurs	GPS-denied environments represent massive untapped market. Dual-use defense technology offers government funding pathways (SBIR, AFWERX). Combat-zone testing provides competitive validation impossible to replicate. AI-based navigation systems applicable across autonomous mobility sectors.
Market Share of Vermeer	Emerging category leader in GPS-free navigation. Primary competitor to traditional GPS-dependent systems across $127B global drone market. First-mover advantage in combat-proven visual positioning for military applications.
MOAT (Competitive Advantage)	Combat-proven in Ukraine warfare. Passive system impossible to jam/spoof. Works day/night/weather conditions. AI-visual navigation vs. signal-dependent systems. Government partnerships and security clearances create entry barriers. Battle-tested credibility unmatched by competitors.
Revenue Model of Vermeer	Hardware/software integration sales to defense contractors. Government contracts (SBIR, AFWERX awards, military procurement). Licensing visual positioning technology to drone manufacturers. Dual-use commercial applications (autonomous vehicles, delivery, cinematography). Recurring software updates and map database subscriptions.