Business model of Hercle

Aspect	Details
How Hercle Started	Founded in 2019 by CEO Gabriele Sabbatini, CFO Arturo Schembri, and CTO Marco Levarato in Milan, Italy. Started to solve slow, expensive international money transfers using stablecoin technology.
Present Condition	Serves 200+ institutional clients including banks, payment firms, and corporate treasuries. Processed over $20 billion in transactions. Supports 25+ currencies and 30 digital assets with settlement in under 5 minutes. Recently raised $10M equity + $50M credit facility.
Future of Hercle & Industry	Expanding into South America, Middle East, and Africa. Stablecoin adoption accelerating due to new US regulatory framework. Industry moving toward instant cross-border settlement as standard. Hercle positioned as core liquidity layer for institutional stablecoin settlement.
Opportunities for Young Entrepreneurs	Stablecoin infrastructure, regulatory compliance solutions, API integration services, emerging market payment solutions, blockchain-to-banking bridges, treasury management tools, and regional fintech partnerships in underserved markets.
Market Share	Specific market share data unavailable. Operates in competitive stablecoin payment infrastructure space alongside platforms like Diginex, but positioned uniquely for institutional-grade, high-value transactions ($30M-$50M range).
MOAT (Competitive Advantage)	1) Institutional-grade liquidity handling multi-million dollar transactions 2) Dual infrastructure supporting both fiat and stablecoin rails 3) Regulatory compliance (VASP registered in Italy, licensed in Switzerland) 4) Speed + Scale settling large transactions in minutes vs days 5) Banking integrations bridging traditional finance and blockchain.
How Hercle Makes Money	Transaction fees charged for services including: fiat-to-stablecoin conversion, cross-border payment settlement, treasury management, and API access for institutional clients. Generates revenue from both B2B payment providers and direct corporate clients.