Business Model of Voxelo

How Voxelo Started ?

Voxelo launched in 2025 as a video-to-3D product content platform specifically designed for e-commerce. Founded by Vladimir Mulhem (CEO, former founder of Creative Content Works), Ben McKay (COO, ex-WPP agency, product and consultancy leader), and Roman Bromidge (CTO, former co-founder of Kaedim, a 3D AI startup), the team brought over 50 years of combined experience in e-commerce, AI, and creative technology.

The insight was dead simple: e-commerce still sucks at product imagery. Customers see flat 2D carousel photos. But buyers need to see products from every angle, in 3D, to actually understand what they’re buying. Traditional 3D production costs thousands per product and takes weeks. So Voxelo built UG3D (User Generated 3D)-proprietary technology that turns a product video into a production-ready digital twin in approximately two hours.

In January 2026, they closed a €346,000 pre-Seed first close with investors including Andy Gray (founder investor). They’re targeting €500,000+ by final close. Just launched, but the thesis is crystal clear: better product content = higher buyer confidence = higher conversion rates.

Competitive Advantage MOAT (Unique Strengths)

• Proprietary UG3D Technology: Takes a short product video and converts it to a production-ready 3D digital twin in ~2 hours. Most competitors require weeks and thousands in costs. Voxelo does it in hours at a fraction of the price.

• Non-Technical Design: Their entire focus is making advanced 3D “not intimidating.” Easy UX. Consistent results. Reliable output. E-commerce teams don’t need to be 3D experts. That’s a massive advantage.

• Multi-Use Output: One digital twin becomes the foundation for AR experiences, lifestyle content, packaging mockups, social media content, and product pages. One input, multiple revenue streams for customers.

• Founder Pedigree: Roman Bromidge co-founded Kaedim, a 3D AI startup that raised millions and proved market demand exists. That experience matters. The team knows what works and what doesn’t in 3D-AI-commerce.

• Market Timing: AI and 3D adoption in e-commerce exploded in 2025. Similar Italian company Covision Media raised €5M in March 2025. The category is heating up, and Voxelo got in at ground zero.

How Voxelo Makes Money ?

Voxelo operates a per-asset SaaS model:

Usage-Based Pricing: Retailers and brands pay per 3D digital twin generated. More products digitalized = higher monthly bills. Simple, scalable, and aligned with customer value.

Tiered Subscription Plans: Different plans for small e-commerce shops vs. enterprise brands. Small shops get basic 3D generation. Enterprise customers get API access, white-labeling, batch processing, and priority support.

Volume-Based Discounts: Brands with massive catalogs (think Walmart, Amazon) pay less per asset through enterprise contracts. That incentivizes big customers to consolidate and expand.

The unit economics are attractive: once customers adopt Voxelo for one product, they expand to their entire catalog. Digital twins are infinitely reusable-brands generate them once and use them everywhere (website, app, AR, social, packaging).

Market Share of Voxelo

Voxelo is brand new (just launched pre-Seed), so market share is minimal. But here’s why investors are betting on them:

• TAM is Massive: Millions of e-commerce products need digitalization. Etsy alone has 90+ million listings. Amazon has 350+ million products. Even 1% of Etsy’s catalog at €50 per asset = €45 million revenue opportunity.

• First-Mover Advantage in Simplified 3D: While competitors like Covision focus on “reality-grade” 3D for enterprise, Voxelo is going for “good-enough, fast, cheap” 3D for everyone. That’s a bigger addressable market.

• Category Timing: The 3D-AI-commerce category is early. Voxelo entering at the exact moment retailers realized they need 3D content is positioning. Same timing Covision used to raise €5M three months before Voxelo launched.

• Potential Path to Scale: If Voxelo gets adopted by a major marketplace (Shopify, WooCommerce, Etsy), they become infrastructure. That’s how you go from startup to $100M+ ARR.

Voxelo solved a stupid problem that e-commerce ignored for 20 years: product imagery sucks. Now they’ve got the tech to fix it in hours instead of weeks. Early stage, small pre-Seed round, but the category is about to explode.

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