Business model of KGeN

Category	Details
How The Company KGen Started	Founded in 2021 and headquartered in Bangalore, India, KGeN (formerly Kratos Gamer Network) was established to build verification infrastructure for Web3 gaming communities. Co-founded by Manish Agarwal and Ishank Gupta in 2022, the company initially focused on creating a Proof of Gamer (P.O.G.) Engine to onboard gaming communities to Web3.
Present Condition	KGeN has 73 employees and operates the VeriFi Protocol serving 38.9 million verified users across 60+ countries. The company raised $43.5 million in total funding with $48.3 million in annualized revenue. Current valuation stands at $150 million. The company owns IndiGG gaming DAO and actively invests in global Web3 gaming.
Future of Company & Industry	KGeN is positioned to become the leading verification layer for AI, DeFi, and gaming applications. The verified distribution protocol market is expanding rapidly as digital fraud increases across sectors. Industry growth driven by demand for Sybil-resistant systems, verified user acquisition, and anti-bot solutions. Expected consolidation around dominant verification protocols.
Opportunities for Young Entrepreneurs	Building complementary services: fraud detection analytics, reputation scoring systems, verified user marketplaces, KYU compliance tools, gaming DAO infrastructure, Web3 community management platforms, AI training data verification services, and integration middleware for verification protocols. Growing demand for specialized verification solutions across emerging markets.
Market Share Of KGen	Operates as the world’s largest Verified Distribution Protocol with 38.9 million verified users. KGeN has 552 competitors in the broader gaming and verification space. Dominant position in Web3 gaming verification in India and emerging markets. Expanding into AI and DeFi sectors where market share is being established.
MOAT (Competitive Advantage)	Network effects from 38.9 million verified users create strong defensibility. Cross-industry protocol (AI, DeFi, gaming) prevents competitor specialization. First-mover advantage in emerging markets. Proprietary verification technology and reputation systems. Strategic investor backing from Jump Crypto, Accel, and Prosus Ventures provides capital and distribution advantages. IndiGG DAO ownership creates ecosystem lock-in.
How KGen Makes Money	Primary revenue from Verified UA (User Acquisition) services charging businesses for verified user access. K-Store decentralized storefront generates transaction fees. Enterprise licensing of VeriFi Protocol to platforms. Commission on verified user commerce transactions. Revenue from IndiGG gaming DAO investments and profit-sharing. Potential future revenue from data insights and reputation-as-a-service offerings.